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Launch What You Love Roadmap
Welcome to the Launch What You Love ROADMAP
The No-Fluff Email List-Builder
Module 1: MINDSET
Developing a Success Mindset (11:27)
Recognize the Lies (26:32)
Overcoming Your Fears (5:48)
Getting UNstuck (16:57)
Establish a Wellness Routine (19:47)
Module 2: BUSINESS
The BABE Framework
Your Profitable Business Idea (3:54)
Your Business Model (21:55)
What is your UVP? (15:11)
Ways to Find Clients (25:59)
Determining Your Price (11:39)
Create Ways for People to Work With You (16:04)
Packaging an outcome (8:01)
How to Turn Your Services into Products (8:15)
Understanding Service Productization (25:20)
Module 3: AUDIENCE
Understanding Your Ideal Customer Profile (5:39)
The 4 Characteristics of a Profitable Target Market (13:29)
Ideal Client Non-Negotiables (16:15)
Simple Sales Scripts
Module 4: BRAND
The 5 Cs of Brand (4:26)
How to write your mission & vision statement (9:52)
How to establish brand authority (even when you’re brand new!) (14:42)
Craft a brand voice & brand message (11:26)
10 Elements of a good logo (5:21)
Module 5: WEBSITE
How to register for a domain and hosting and install Wordpress (11:29)
Add a theme and plugins to your site (15:24)
Make a blog post, make a page & pick a theme (15:30)
Module 6: EMAIL
What's Your Digital Strategy? (11:02)
Free to paid journey (6:29)
Creating your lead magnet
Setting up an email account on your host (9:39)
Mailchimp Tutorials (5 videos) (27:35)
Module 7: Blogging
The big picture: Why blog?
Writing for your buyer persona
How long should your blog posts be?
CTAs for blogs (examples + inspiration!)
Module 8: Social
WHY Social Media matters for your business (21:48)
Setup your profiles!
S.A.L.T.Y Content: What to share and when (9:47)
Instagram Automation (13:50)
My BEST recommendations for social
Coaching Calls
Week 2 Coaching Call - Business (59:17)
Week 3 Coaching Call - 11/14/18 (43:11)
Week 4 Coaching Call - 11/27/18 (47:06)
Setting up an email account on your host
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