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Launch What You Love Roadmap

How to set up, launch and strategically grow your first business so you can live more and work less!

  Enroll in Course

So you want to start your own business? YAS, girl.

I am so excited for you and can't wait to help you along this amazing journey.

I've been launching businesses since I was 9 years old. It all started with my door-to-door handmade cards business that I started with a friend one Summer day. It was 'UGE. Kidding, I think we made $10 total. But it put a spark in me that has never died down... and I believe never will.


After founding both a bridal accessories company that I grew for 8 years and more than doubled at New York International Bridal Market, I sold that business in the summer of 2018 and paid off all my family's debt and took us on a nice Dominican Republic vacay -- yay!

2016 (8 weeks pregnant with baby #2, believing that the thousands of dollars I had invested to get me to NY Bridal Market would pay off. Spoiler alert: they did.):


2018 in Dominican Republic with my family on the vacation I purchased for us with the sale of my business income.

1 kid heavier, 1 business lighter!

I also operate my own web and graphic design agency which I've owned since 2011. I still love this work to this day! It's my bread and butter service offering, so you can trust I'm actually using the very same techniques and strategies I teach you in this course.

But amidst all my entrepreneurial pursuits, I knew something was missing -- I wanted to help OTHER women like me start their own thing. I got asked all the time how I did this or that. I loved advising my friends on their businesses, but I wanted to reach more women like me who could use my own mistakes and missteps to perhaps skip some of the pain and enjoy some of the benefits of learning quickly what it took me almost a decade to learn. This is real and raw and everything I've learned that has helped me succeed in running my own business. If it hasn't worked for me, you won't find it in this course!

You see, I'm really good at starting things. And I have done it so many times now, as well as helped my clients do so, it's like second nature to me!

Let me put my knowledge and business know-how to use for you and help you get this thing off the ground, once and for all!

That's right, no more hiding in the background just daydreaming about the day you finally put it out there. It's time to GO, GIRL!


What's included in this course?

This course was created for the female entrepreneur who needs to draw the shortest line from her to an income. I teach you to use your passions and skills to launch and grow your first business!

Inside you will get 8 comprehensive modules covering essential mindset shifts necessary to be a successful entrepreneur all the way to using social media to help grow your business' bottom line and find new clients.


What you'll gain from Launch What You Love Roadmap:

  • Finally launch that THING that's been rolling around in your mind for days, months or years?!
  • Get clarity on the exact steps you need to take to launch it well!
  • Leverage your expertise AND your passion into a high profit business
  • Be recognized as an expert & influencer in your field
  • Build a life that enables you to truly LIVE more and work less.
  • Land key opportunities like high-paying clients, paid speaking engagements and, most importantly, freedom to spend your time how you choose!
  • Learn on your own time and at your own pace in a 100% self-study course!? No drip, no waiting, just EVERYTHING at your fingertips you need to succeed, available to you the second you purchase.

What you'll learn inside Launch What You Love Roadmap:

How to make the necessary healthy mindset shifts as you prepare to launch your first business

How to recognize the lies that have been keeping you afraid and stuck

How to quickly (and cheaply!) start building your email list right away, even if you're starting from ZERO.

My very own BABE Framework that takes you from business model all the way through getting your business out into the world and seen by your ideal clients

How to ensure your idea is a PROFITABLE business idea

How to select your business model and be set apart from the competition, no matter how crowded it may seem!

How to find clients, set your price and create ways for people to work with you

How to turn your services into products and blow your profit margins out of the water

Understanding your ideal client profile and the characteristics of a profitable target market

Setting your ideal client non-negotiables and (BONUS!) simple sales scripts you can use in any industry

How to write a mission and vision statement

How to establish brand authority (even when you're brand new!)

How to craft a brand voice and brand message

How to get a logo

How to register for a domain and web hosting and install Wordpress

How to add a theme and plugins to your site

Web design basics - making blog posts, pages, etc.!

How to craft a digital strategy

How to set up an email account and create your first campaigns and welcome sequence

How to get started blogging, what to write about and how to engage your readers

What you should be doing on social to promote your new business - what to share and when!

...AND MORE!!!


Who is this course for?

For the female entrepreneur who's finally ready to giver her idea a shot.

For the first-time entrepreneur looking for guidance of how to do this thing efficiently and quickly.

For the stay at home mom who's ready to do something for herself again using the skills and passions she knows she has.

For the working woman ready to create a work-from-anywhere business.

For any woman looking for a way to make an income that also affords her the freedom and flexibility to live the life of her dreams.

Launch What You Love is a 100% self-study program that teaches you how to launch and grow your first business.

You'll learn how to select and implement the right business model for you, narrow in on your ideal client niche and set systems in place that work for you.

I built this course after 8 years of being an entrepreneur and a lifetime of trying to find how to both do what I LOVED and get paid for it. This course covers everything I wish I had known and understood at the outset of building my business 8 years ago. Oh what a different place I would be if I had been doing the steps laid out in this course since I began!

Learn from my mistakes AND successes in this A to Z for ambitious female entrepreneurs.

Don't risk wasting the next 5 years googling your way into oblivion or trying random tactics to make some dollar bills and get to that next stage. Get the clarity and confidence you need to start making an income NOW using the skills you already possess.


Forget going back to school or getting more education. What you have, know and can do TODAY is valuable - find out how to get paid for it. Launch What You Love. You’ll be so glad you did.


Your Instructor


Haley Williams
Haley Williams

Founder of Haley Williams Coaching & Courses for Female Entrepreneurs.

Started my first business at 23 on the floor of my high-rise apartment. Started my second business at 25

Grew my first two business to a total of $62,000 annual revenue while I stayed home full time with 2 kids. Yes, stayed home FULL TIME. As in, little to no childcare.

Founded a bridal accessories company and took my collection to New York bridal market and more than doubled my business at the age of 27

Sold that bridal accessories business at age 30 for mid-5-figures.

Founder of H. Williams Creative boutique web design & marketing company

Went from working for next to nothing as a “freelancer” to owning a boutique digital agency that signed multi-thousand dollar contracts

Turned my skills into marketable assets that allowed me to stay home with my kids while doing something I love (!!!)

Helped more than 30 clients launch a website and brand for companies that have gone on to do millions of dollars in revenue.

Work with female entrepreneur clients 1 on 1 using the exact framework used in this course

Host of the Kindled Podcast that speaks to women around the topics of work and motherhood

Created "Launch What You Love” to help other women launch and build businesses that leverage their skills and passions while maintaining the freedom and flexibility they desire in their personal lives.


Class Curriculum



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days, demonstrating that you have tried and implemented our recommended strategies and are still unhappy, and we will give you a full refund.

Get started now!